Monthly Archives: November 2011
what if earl sweatshirt doesn’t actually exist?
what if he is nothing more than an elaborate prank from the genius of @fucktyler & the pr team of @odfgkta?
the media is going fkgjakdfhvgjkfh crazy over tyler the creator’s tweets that earl sweatshirt was back in los angeles in the recording studio with him. sweatshirt’s birth name ‘thebe’ even started trending on twitter in fans’ ecstasy of his rumored return. but, a rep for odd future confirmed sweatshirt was never in los angeles, let alone near a recording studio. looks like another one of the creator’s pranks…guess he was a bit bored today. but, i challenge: what if earl sweatshirt doesn’t actually exist?
by now the saga of sweatshirt has been covered by every media outlet, from the fraudulent to the credible ones. he supposedly the son of a south african poet and a political activist. his raps have garnered fans world-wide. he has been heralded as a music prodigy; referenced like a pop-culture god. yet no one has seen him. all we know about him comes from the creator’s mouth, the media and the grainy photos that could really be any nigger posing as sweatshirt. sure, the media might claim to have scored an interview with him, but how can we really know for sure it wasn’t manufactured by the of pr machine?
tyler the creator isn’t called the creator for nothing; he also claims to be earl sweatshirt’s best friend. the creator is the brains, the name and the face behind odd future wolfgang kill them all; known for his pranks and ability to bend the media to his will. earl sweatshirt is a mockery of public trust in the media and its celebrities that is the exact extension of everything the creator craves, tells us we need and satirizes. sweatshirt has a backstory, talent, a purpose; it is an infallible way to keep fans guessing and fixated on odd future and the creator. it also serves the purpose of the urban myth, drawing fans into the satire of odd future. making us fans of odd future, driving them to fame. in short, it is the perfect pr stunt. it cannot be proven wrong; there is evidence supporting sweatshirt is out there, in one form or another.
there is only one other urban lore i can point to as another example of this perfect combination: heather grey chase. [if you haven’t heard of her, google-search – it’s worthwhile.] like sweatshirt, all we know of chase is second-hand. in this case, the band we to flock towards is tokio hotel. bill kaulitz, like the creator, is the ghost in the machine of tokio hotel; his image is synonymous with tokio hotel and faggots. enter chase, she an american model supposedly the daughter of an american record mogul. her media persona as the unspoken girlfriend of kaulitz has garnered haters world-wide; kaulitz has even off-handedly confirmed his album humanoid was named for chase. yet no one has seen her. all we know of her comes from a blog called the heather chase files, the media and photos that could really be anyone. yet it cannot be proven wrong; there is evidence supporting chase is out there, again in one form or another.
why is sweatshirt important to odd future? he serves as an icon, a legend, intrigue to their fan-base. what can we learn from the creator and sweatshirt, the heather chase files blog and chase?: that we are victims of our own design.
will we ever know the truth? perhaps the creator poses as sweatshirt himself? do we even care? the creator knows we do, and that why he will continue to lead us on.